AAT: What’s stopping small clients from investing?

What’s holding small business back from investing? I get it … with everything going on in the world, who wouldn’t feel a bit cautious?

I came across a stat the other day that caught my attention … 65% of business owners say they’re unlikely to make significant capital investments this year.

It’s tempting to sit back, to wait and see what happens next. But the irony is… avoiding any risk at all could actually be one of the biggest risks to both our businesses and the economy.

Reality is, uncertainty isn’t going anywhere. It’s become our new normal and so instead of avoiding it, perhaps we could learn to navigate it differently?

One approach I’ve seen work wonders for business owners is the ‘test and measure’ approach - starting small and committing just enough resources to test an idea, then carefully measuring the results. If it works, you build on it. If not, you pivot and try something new.

The beauty of this approach is that it takes the pressure off. It’s not about always getting it right; it’s about taking an appropriate level of risk, being curious, experimenting, and learning as you go. The more you do it, the more your confidence builds.

I’d love to hear your thoughts:
💭 How are you handling the current environment?
💭 Are you in the ‘wait and see’ camp, or are you more of a ‘test and measure’ type?
💭 What other strategies are helping you navigate uncertainty?

I recently shared more on this topic in an AAT article, take a look below: